Why your marketing funnel architecture is key
Marketing is about positioning your business’s brand and promoting your business’s products and services.
So it makes sense to align your marketing objectives to your business objectives.
At Leadnostic, the aim of all our audits is to help you assess your marketing unit so that it delivers against your business objectives.
For Marketing to operate at peak efficiency, you need to run a scalable lead-generation funnel. The only way to scale your funnel effectively is to build it using rational, standardized thinking.
We developed an audit that looks at how to do just that.
We first recommend that you look into our audit for Sales & Marketing Alignment, in which we look at syncing both departments for more unified, more successful outcomes. This is achieved by linking the KPIs of both departments, which are in turn, linked to the business objectives.
Once this process is in place, Marketing can match their objectives with their Target Audience strategy; who they wish to target, what they wish to say, what kind of content to say it with, and which channels to say it through. To do this successfully you’ll need to formalize it in a document. Then you’ll have a blueprint, which will guide you through the complex world of marketing platforms. It will also help you optimize all your marketing activities, by reverse-engineering the process. This begins by optimizing your content and marketing channels.
Then you’ll be able to observe any shifts in how effective your processes are that take your Target Audience members from anonymous users through the funnel to become actual customers. This ultimately helps you redefine your Target Audience, and helps you measure the impact and efficiency of your content and your channel strategies.
Optimizing your lead-generation funnel is not a set-and-forget process.
It requires constant attention to be able to help you monitor, react and respond to the ever-changing marketing environment. You need to be able to fine-tune it, tweak it, and scale it, so it grows and evolves as needs be.
The marketing process audit is one of three in a series of audits that assesses your Lead Generation Funnel. The other two audits focus on people and platforms and will give you a more operational perspective of your marketing and lead-generation funnel.
The audit takes less than 10 minutes to complete and will give you access to a free analysis based on your results.
Get on leadnostic.com for more info and for a free initial assessment of your marketing architecture maturity.
